A creative concept is an overarching “Big Idea” that captures clients interest, influences their emotional response, and inspires them to take action. It is the layout created at first. Creating the concept clarifies the project’s main goal. What would be a theme? where should furniture be placed? How big the living room is required ? that can be used as data to make the project more clear and more unique. Successful creative concepts are distinctive, memorable, unifying, and relevant. Creative concepts are based on the proper communication between client requirements and our team for drafting proper requirements and how can we reach the eyecatching end result. This ensures that concepts are informed by a strong understanding of the situation, the audience, the channels that will be used, the objectives, the campaign seeks to reach and the benefits
the audience will respond to. Our team develops multiple creative concepts based on this information given by our clients. Then the concept is tested to determine which one resonates best with the client’s requirements. There are different approaches to generating creative concepts one approach is the client themselves. They are the one who gives you the hint what they are visualizing the space on their mind. We bluefrog interior are the one who will bridge the gap between client imagination and reality with modern as well as classical touch. The Bluefrog interiors develop several concepts and test them with the clients. The creative briefing of clients towards the project provides a road map for developing the creative concepts. Materials and the Client’s budget were specified along the process of developing such an idea. Those ideas which are close to clients’ requirements are put forward to execute in the real world.